E-NEWSLETTER MARKETING

Building and sending out HTML newsletters is not a recent invention. HTML Emails of varying types have been around for many years and in fact the code behind HTML Emails is very antiquated in today's modern development environment. The explosion in HTML Newsletters has been lead by the marketing teams of big retailers who have realised that it is a cheap and effective way of communicating with their customers on a regular basis. Not only that, they also get excellent detailed feedback about the success of their campaign which is much more effective than traditional advertising.

If you decide to join them, HTML Email Marketing will enable you to keep in touch with your new and existing clients and give them updates on your latest products and services, special offers and discounts etc. Highly targeted customers can be retained on a list of email addresses and you can email those clients with latest information much faster than can be achieved by traditional methods.

In addition to the speed and accuracy of providing information to relevant and interested parties, as the sender you also have access to a wealth of statistical information that would not be available by any other advertising medium. You can gather statistics on, for example, the exact number of people who view your email, the exact names and email addresses of those people, the dates and times that they opened the email, the links to your website inside the email that were clicked on, not to mention specific information on the browsing activity of your recipients.

With results data that is so specific it is little wonder that generating a detailed return on your investment is easy for all to see and is why HTML emails are frequently being used as the preferred method of communication for many businesses to their customers.

HOW WE CAN HELP

At Candeo Media, we are experts in both producing and sending out HTML Email Marketing campaigns. We can help you set up your email, populate it with content and send the campaign out to a list of your customers. We can even integrate a form within your website to capture further email addresses from interested potential customers.

Not only can we help put together your campaign for you, we can also advise on how to ensure you comply correctly with the data protection act, how to ensure your emails stay out of spam filters and how to ensure your email campaigns are read by the widest possible audience.

Having developed online eMarketing campaigns including HTML emails for companies as diverse as Sony, Bausch & Lomb and Alpha Pneumatic Supplies, to mention just a few, we are ideally placed to offer you the benefit of our experience to guide you in organising your email marketing campaigns.

To see some examples of the HTML email campaigns we have sent out, together with some statistical results from those campaigns please contact us for further details.